Conditional logic

Conditional logic are questions shown to the user to sort out information which is not useful for the user to see. Used at an early stage of eg forms they allow users to more quickly fill in information as they don’t have to answer questions irrelevant to them, which prevents dropoff.

Eg: “Do you own or have access to a smart phone, yes/no” at the start of a form can inform the system to remove all questions regarding to the daily use of smart phone for bank errands, shopping and social media.